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In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.
Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
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“A jackpot of this magnitude is an extraordinary event, and we’re excited to see the second-largest lottery prize ever won in Illinois officially claimed,” said Illinois Lottery Director Harold Mays. “It’s exciting to see such a significant Powerball win come to an Illinois player, and we’re pleased to celebrate this milestone with them.”
For selling the winning ticket, the Hy-Vee Fast & Fresh convenience store, located at 310 N. 36th St. in Quincy, collected a $500,000 retailer bonus.
Powerball will next be drawn this Saturday (Sept. 19) with an estimated jackpot of $298 million up for grabs. The cash option is at $126.6 million.
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At the same time, prediction market operators are facing regulatory tussles in the US. State regulators are moving to shut down the firms under gambling laws. The companies say their contracts should be regulated at the federal level as derivatives.
However, the sector has grown substantially despite such disputes. Bernstein predicted in April that annual prediction market volume could reach $1 trillion by 2030. The research estimated volume was around $51 billion in 2025 and could grow to around $240 billion in 2026.
The partnership with Yahoo Finance wraps up as prediction markets push for broader distribution across financial media, sports, and entertainment platforms. For Polymarket, the loss of the Yahoo Finance hub is one distribution channel, but other partnerships remain intact.
