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“I remember gambling all of it back the same day because they couldn’t pay it out in full immediately,” he says.

The win completely changed his relationship with gambling. In Madsen’s words: “That jackpot was really the beginning of my gambling addiction.”  It was an addiction that was propelled by a constant exposure to illegal sites, he explains.

The cycle eventually became extreme.

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“One misconception is that DEI is solely about recruitment targets,” Skinner says. “Recruitment is important, but bringing diverse people into an organisation without creating an inclusive culture simply results in higher turnover.”

He nevertheless believes recruitment is still the bigger challenge over retention.

“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.

What is Play Me?

These sites were found to be connected to Evolution clients, B2B aggregators Hub 88 and Babylon.

“Our investigation revealed certain clients had allowed for Evolution’s game content to be provided on their online gaming websites in clear violation of their contracts, which expressly prohibited such game play in specified regions,” the report states.

Spectrum blames Evolution’s “ineffective complaince procedures”, noting these activities appeared to go undetected by the supplier.